The New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers, STAAH has announced it has recently become a New Zealand FernMark Licensee.
The FernMark acts as a ‘tick of approval’ from the New Zealand Government and gives confidence to its clients. The FernMark Licence Programme is a government initiative designed to protect and promote New Zealand products and services to the world.
Being headquartered in Auckland, New Zealand and operating since more than a decade, having the Fern Mark licence was a cherry on the cake for the company. This Fern Mark Licence means the company has met all the eligibility criteria, which includes being GST registered in New Zealand, having a substantial level of New Zealand ownership, governance and employees, and having exported (delivering service) for at least 12 months.
Tarun Joukani, Director – STAAH said: “The criteria also states that our products and solutions were developed in New Zealand, and the New Zealand government is happy for our business to represent the country around the world giving our clients a level of confidence across the globe that we are a 100% New Zealand based company.”
From now on, you should start seeing the ‘FernMark’ (the Government’s trademarked Silver Fern) appear on some or all of its company literature and collaterals. The FernMark acts as a ‘tick of approval’ from the New Zealand Government.
What it means for STAAH
The Programme employs a global monitoring service, Corsearch Brand Protection, that trawls the web for illegitimate use of the FernMark. This means that when you see the FernMark on a product or associated with a service, you know it’s an authentic New Zealand product or service.
