Gen Z travellers are redefining the travel industry with their preference for affordability, social media-worthy destinations, and spontaneous trips. 20% of Gen Z book flights less than a week in advance, outpacing Millennials, Gen X, and Boomers.
Actionable Tips:
- Offer value-for-money deals using Agoda’s promotional tools to create last-minute discounts or bundle deals that appeal to budget-conscious Gen Z travelers.
- Showcase property’s most Instaworthy spots (e.g., rooftop pools, murals, or scenic views) in your Agoda listings and social media with visible and relevant hashtags that relate back to the property.
- Keep up with trending events like concerts and festivals that could be potential marketing opportunities or collaborations.
Agoda Shares Seven Travel Trends for 2025
The travel landscape in Asia is evolving, with relaxation, family-oriented trips, and the thrill of discovering new destinations driving traveller preferences. More than 34% plan to travel with family in 2025 with 75% of survey respondents citing relaxation as their most important travel motivation.
Actionable Tips:
- Use Agoda’s insights to identify emerging traveller preferences and tailor your offerings. For example, create family-friendly packages or solo traveller deals.
- Offer data-driven, customized experiences like curated local tours or wellness packages to meet the growing demand for personalization.
- Highlight unique selling points (e.g., family amenities, relaxation-focused services) in your Agoda listings to stand out in search results.
Instant White Lotus effect: Agoda sees rise in Koh Samui interest following premiere of popular tv show
Agoda witnessed a 12% spike in searches for Koh Samui, with interest from the US jumping 65%, after the premier of The White Lotus season 3. This pop culture-driven surge highlights how media exposure can unlock new markets, offering the hospitality industry a blueprint to capitalize on trending destinations.
Actionable Tips:
- Create themed packages with White Lotus-inspired stays, such as luxury wellness retreats or exclusive island tours to attract fans of the show.
- Promote property using show-related hashtags and visuals to capture the attention of travellers inspired by the series.
- Bring to life Koh Samui’s unique attractions and align property’s offerings with the show’s themes.
Women Travellers in Asia are a key growth segment for hoteliers in 2025
Women travellers in Asia are displaying a strong enthusiasm for exploring new destinations, with 60% expressing interest compared to 53% of men. Indian and Indonesian women showed the highest eagerness, with 80% and 69% respectively keen on discovering new places.
Actionable Tips:
- Highlight hidden gems by promoting lesser-known local attractions and curate unique adventure packages to attract women seeking new destinations.
- Enhance solo travel comfort and safety by providing single-occupancy rooms, female-only accommodations, and security features like 24-hour surveillance.
- Introduce extended-stay promotions, multi-day itineraries, and partnerships with local tour operators to enhance cultural immersion.
Paytm Travel and Agoda partner to offer hotel bookings across Indian and global destinations on the Paytm app
Agoda’s partnership with Paytm Travel brings seamless hotel bookings to millions of Indian travelers. This collaboration sets a benchmark for how tech and travel platforms can drive growth by simplifying travel planning and expanding market reach.
Actionable Tips:
- Ensure property is listed on Agoda and that profile is complete, with high-quality photos, detailed descriptions, and competitive pricing.
- Leverage Agoda’s tools to create targeted promotions for Paytm users, such as exclusive discounts or bundled deals.
- Use Agoda’s analytics to track bookings from Paytm Travel and adjust strategy to maximize visibility and conversions.
