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Philippines arrivals grow despite disaster

Philippines arrivals grow despite disaster

Mark Elliott

- February 17, 2014

The Philippines saw a strong rise in tourist arrivals in 2013, despite the typhoon that devastated swathes of the country in November.

According to data from the country’s Department of Tourism (DOT), the Philippines welcomed a total of 4.68 million international visitors in 2013, 9.6% more than in 2012. And while this falls short of the country’s target of five million visitors, the result is still impressive given the fact that tourism to the country was essentially put on hold following the deadly impact of Typhoon Haiyan.

The beaches of Boracay were hit by Typhoon Haiyan in November 2013
The beaches of Boracay were hit by Typhoon Haiyan in November 2013

South Korea remained the Philippines’ biggest visitor source market in 2013, accounting for 1.17m arrivals, or approximately 25% of the total. The US was second, contributing 674,564 arrivals, ahead of Japan (433,705), China (426,352), Australia (213,023) and Singapore (175,034).

The strongest growth market however, was China, which provided almost 70% more visitors than it did in 2012. The DOT attributed the rise to new air services and increased marketing activities in Chinese cities.

“Our key source markets generally performed well during the month of December, proof that international confidence has been regained. The Philippines is profoundly grateful for the outpouring of support, aid, and goodwill from all over the world. They were all instrumental in our road to recovery,” said the country’s tourism secretary, Ramon Jimenez Jr.

International tourism revenues climbed 15.1% to US$4.4 billion, while the average length-of-stay remained at 9.6 nights. Despite the setback, the Philippines has retained its long-term target of welcoming 10m international visitors by 2016. For 2014, the target has been set at 6.8m arrivals.

“We foresee better opportunities for growth this year as we continue to roll-out programmes under the National Tourism Development Plan (NTDP). We also hope to engage more Filipinos in appreciating the value of tourism in the country’s inclusive growth agenda and encourage them to take an active role in growing the industry by being better hosts to both local and foreign tourists,” Jimenez said.

Typhoon Haiyan devastated the Philippines’ central tourism provinces in November, killing at least 6,200 people and destroying homes and transport infrastructure.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Philippines arrivals grow despite disaster

Mark Elliott

- February 17, 2014

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats