FIT Ruums, Webjet’s new B2B travel distributor in Asia, has unveiled a new rewards programme aimed at developing closer relationships between travel agents and suppliers.

The newly-launched FIT Rewards allows travel suppliers to incentivise and educate agents by offering a series of rewards, from lifestyle products and hotel stays to event invitations and fam trips. Agents will be awarded points for every booking they make via FIT Ruums.

“When FIT Ruums launched in November 2016, we promised to develop strong bonds between our partners in the Asian travel trade. FIT Rewards creates a platform for our supplier partners to launch their new products, allowing more targeted product penetration, education and adoption by their key bookers in the travel trade,” explained Daryl Lee, director of FIT Ruums’ parent company, WebBeds.

“By rewarding our members for every booking they make, we are driving additional value to our clients, suppliers and the wider Asian travel industry. And by enabling suppliers to tailor their rewards to the specific needs of each market, we are creating a platform for our partners and clients to work together more closely than before. It is definitely a win-win for all parties involved,” he added.

Travel suppliers, including NTOs, will be able to tailor these rewards to each market by offering invitations to local events, educational activities, behind-the-scenes tours, and other exclusive offerings that are unavailable in the shops. These will be available from a series of online stores created for each Asian market.

“FIT Rewards is an attractive, rewarding, and above all, fun way for Asian travel agents to earn additional benefits for doing what they love – booking travel,” said Kok Sheng Sun, chief commercial officer of FIT Ruums. “We anticipate high demand from the agent community, as our partners create ever more interesting and appealing redemption opportunities.

“We look forward to unveiling an exciting new range of products and activities, and expanding our online reward stores across Asia in the coming months,” he concluded.

To celebrate the launch of FIT Rewards, travel agents who sign up FIT Rewards before 31st January 2017 will receive 1,000 bonus FIT Points. And every booking made before the end of January 2017 will earn the member an additional 500 FIT Points.

FIT Ruums will also reward the travel agency that makes the most bookings in January 2017 with rebates of 50% off its booking values. Visit https://rewards.fitruums.com to sign up FIT Rewards.