The Government of the Brussels-Capital Region has launched a new campaign “Where will Brussels take you?” to promote Brussels both within Belgium and abroad.

The website www.takemeto.brussels gives visitors the possibility of personalising their stay in Brussels with the objective of making it a unique experience that goes beyond the traditional clichés.

The aim is to allow visitors to call the city “their own Brussels”. The campaign has been launched simultaneously in several major European cities using various playfully designed activities and iconic ambassadors — the Smurfs.

Since the attacks in Belgium over a year ago, the Government of the Brussels-Capital Region is supporting the most affected sectors and trying to bring tourists and visitors back to the Belgian capital.

“Numerous actions were undertaken immediately after the attacks and have yielded positive results. We have witnessed a very clear recovery of tourism in Brussels at the beginning of this year. The campaign ‘Where will Brussels take you?’ represents an additional effort and aims at revealing our region’s hidden secrets—the best and most remarkable of what Brussels has to offer,” said Rudi Vervoort, minister-president.
The online platform www.takemeto.brussels, offers a personalised and tailor-made Brussels stay, according to the interests and personal data communicated by the users.

The platform proposes a specific Brussels route in line with each visitor’s profile so that they can live a unique experience of “their Brussels”.

There will be promotional activities weekly, with the chance for visitors to win a weekend in Brussels.

The Smurfs as campaign ambassadors was launched simultaneously in Germany, Spain, France, Italy, the Netherlands, the UK and also in Belgium, using various playfully designed activities and iconic Brussels-born ambassadors, namely the Smurfs.

The promotional campaign in Brussels will last six months and end on 31 October 2017.