The provincial tourism board in Yunnan, southwest China, recently completed a roadshow in the US, where it met with American travel agents.

From 7-11 May 2017, the Yunnan Provincial Tourism Development Commission joined forces with the American Society of Travel Agents (ASTA) to promote and market Yunnan tourism in the US.

The first stop of the roadshow was Houston, where a high-level Yunnanese delegation took part in the Southwest ASTA 2017 trade show. More than 100 American travel agents attended the event. Then on 10 May, the Yunnan delegation had a symposium with ASTA in Washington DC, during which the two parties signed a Memorandum of Cooperation on tourism marketing, tourism education and tourism investment.

“Yunnan hopes to join hands with American travel agents to enhance tourism cooperation and better promote the Sino-US tourism industry,” said Chen Zhenlong, deputy director general of Yunnan Provincial Tourism Development Commission.

He also invited American travel agents to participate in the 2017 China International Travel Mart (CITM 2017), which is being held in Yunnan’s capital Kunming this October.