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China becomes Bali’s top tourism source market

China becomes Bali’s top tourism source market

Mark Elliott

- May 16, 2017

China contributed almost 30% of visitors to Bali in Q1 2017
China contributed almost 30% of visitors to Bali in Q1 2017

Bali continues to experience a sharp increase in terms of international visitor arrivals, driven by rising number of Chinese tourists.

According to the latest official data, reported by BaliDiscovery.com, the Indonesian island welcomed a total of 1.33 million overseas visitors in the first quarter of 2017, 22% more than in the same period last year.

And mainland China has surged into the top of the rankings, in terms of source markets, sending 394,360 visitors to Bali in Q1 2017. This represents a 58.6% year-on-year increase and means that China now accounts for almost 30% of all international visitors to the “Island of the Gods”.

Australia, for so long Bali’s largest source market, has now been pushed into second place, despite a strong 7.2% year-on-year increase to 260,503 visitors in the three-month period. This gives Australia a 19.5% market share, and combined with China, these two important source markets contribute almost half of all international visitors to Bali.

Japan, once an extremely important source market for Bali, is now a distant third with just 57,725 visitors in Q1 2017, 5.2% fewer than the same period in 2016. And with India, Bali’s fourth largest source market, seeing strong double-digit growth (29.9% to 52,225) in Q1 2017, Japan is expected to fall further down the rankings in the near future. The commencement of Indonesia AirAsia X’s new daily flights between Bali and Mumbai is likely to accelerate this process.

The UK (-1.4% to 45,565), USA (+17.0% to 45,458), South Korea (+10.2% to 39,467), Malaysia (-2.9% to 39,335) and Taiwan (+15.2% to 34,845) completed the top 10, while Russia was Bali’s fastest-growing major source market, with arrivals surging 87% to 32,852 in Q1.

If Bali maintains the current rate of growth for the remainder of 2017, the island will end the year with almost six million international visitor arrivals.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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China becomes Bali’s top tourism source market

Mark Elliott

- May 16, 2017

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats