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2017 Travel Technology Europe: Keynote Speakers
Travel Technology Europe will bring together more than 6,000 professionals February 22-23. This year marks the 14th annual conference and will be held in Olympia London. Deciding if you should go? Check out the list of speakers and topics featured at the event.
1. Michael McCartan, Managing Director, EMEA, Duetto
Traditional pricing methods, based on static discounts off BAR, fail to account for a constantly evolving consumer and distribution landscape. Without a data-driven approach, hotels can’t balance their profitability with guests’ never-ending quest to get the best possible rate.
emb2. Alexis Sitaropoulos, Contiki
Alexis Sitaropoulos, Contiki, will explain how the leader in group travel for 18-35-year-olds worldwide raced platforms such as YouTube and blogs and innovative technologies including virtual reality to become experts in content marketing.
3. Shelley Hurley, Google Cloud Business Manager
Shelley Hurley, Google Cloud Business Manager, an expert in the travel vertical introduces the platform and shows how to break down data silos, and integrate multiple streams of batch and real-time data to enable more personalised targeting and recommendations for customers. She also explains how to leverage machine learning APIs to enhance customer experience.
4. Daniel Young, Digital Development Manager for Mobile, easyJet
The low-cost carrier is at the forefront of developments in mobile, including being a pioneer in the use of Apple Pay in the airline sector. Yet its team is smaller than many of its rivals. Hear how the airline uses its own internal resources combined with best-in-class external providers.
5. Phil Barden, Managing Director, Decode Marketing
The author of ‘Decoded. The Science Behind Why We Buy’ explains the reasons that make consumers buy products and services Marketing strategist Phil Barden, the man behind the famous T-Mobile Liverpool Street flashmob advert, explains why the human brain connects with experiences, how to take advantage of key moments in the consumer journey and practical examples of how to change marketing assets to greater effect. The first 50 people to arrive at the session will get a free copy of Decoded.
6. Michael Jaconi, Founder & CEO, Button and Thierry Bedos, Chief Technology Officer, Hotels.com
Hotels.com has partnered with Button to create the mobile solution that customers now want. As mobile continues to grow in prominence, how will the consumer experience evolve across the entire travel journey? Hear their vision for the future of the connected customer.
