Vietnam’s hotel industry is booming, with rising tourist numbers pushing nationwide occupancy to its highest level in a decade.

According to the latest data from STR, Vietnam’s hotel rooms were 70.6% full in the second quarter of 2017, 9.1% higher than the same period last year. This marked the country’s best Q2 result since 2007.

Vietnam’s average daily rate (ADR) also increased, up 4.2% to VND2.78 million (approx. US$121), and revenue per available room (revPAR) surged 13.7% to VND1.96m.

Demand for rooms in Vietnam jumped 10.9% in the April-June 2017 quarter, in line with a double-digit jump in international visitor arrivals. STR noted that the transient segment (bookings of less than 10 rooms at one time) experienced especially strong growth, indicating further growth in business travel and FIT sectors.

For the first six months of 2017, Vietnam welcomed a total of 6.21m international visitors – up 30.2% compared to the same period last year.

Vietnam’s occupancy is now approximately on par with the average for the Asia Pacific region (70.1%), while the country’s ADR is significantly higher than the regional average of US$97.39.