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Brewdog Unveils Plans To Open World’s First Crowdfunded Craft Beer Hotel

Brewdog Unveils Plans To Open World’s First Crowdfunded Craft Beer Hotel

Simon Willmore

- April 5, 2017

“The DogHouse” will boast a craft beer spa, beer taps in the bedrooms and a hot tub filled with flagship beer, Punk IPA. Keen craft beer fans can contribute to the development via BrewDog’s Indiegogo crowdfunding campaign

Craft beer fans worldwide can rejoice as their dream for a craft beer hotel has just had the green light. Scottish brewer, BrewDog today announced plans to build the world’s first crowdfunded craft beer hotel in Columbus, Ohio, where the company will open its first international brewery later this year.

The state-of-the-art hotel, dubbed The DogHouse, will boast a craft beer spa with beer-based treatments, a craft beer tap in every room serving the brewery’s flagship beer, Punk IPA, and an in-shower beer fridge so guests can sip whilst they shower.

Guests who stay in the luxury suite will also get to enjoy a hot tub filled with the brewer’s award-winning Punk IPA. The DogHouse will also serve deluxe three-course breakfasts, lunches and dinners, all infused and paired with artisanal craft beers, ensuring the beer experience lasts from dusk until dawn.

After a groundswell of demand from the brewer’s social media community, the brewer will fast-track the project through a crowdfunding program on Indiegogo, aiming to raise $75,000 in 30 days. With a track record of successful crowdfunding campaigns, BrewDog has broken global records with its Equity for Punks investment program – still open to US investors until Summer 2017.

“Beer geeks around the world have been crying out for a beer hotel since we first floated the idea on social media, so we’re going to kick-start the most ambitious project we’ve ever planned, all with the backing of our global community of beer fans,” commented BrewDog Cofounder and CEO, James Watt.

“From the hop oil face masks and malted barley massages – to the beer-infused breakfasts and built-in shower beer fridge – The DogHouse will be a mecca for those craft beer geeks seeking a vacation with a difference. Every single part of your stay at The DogHouse will be absolutely dominated by hops, malt and incredible beer. Forget Disneyland, this is the new happiest place on Earth”.

The campaign will also fund a new sour brewing facility on site, allowing BrewDog to experiment with new beer flavors and brewing techniques. Patrons of The DogHouse will not only be able to trial these new beers fresh from the brewery, but view the oak foeders (used to age sour beers) from their bedrooms. Visitors will also be able to take advantage of private tours of BrewDog’s new US brewing facility when it opens later this year.

Backers of the Indiegogo campaign can bag themselves free nights at The DogHouse and also exclusively secure the first five releases from the sour beer facility. Those backers who give over $30,000 to the campaign will be rewarded with hosting an all night event, be it a craft-beer themed wedding, birthday or corporate event at The DogHouse.

Last month, the first BrewDog US bar, DogTap launched, introducing Columbus locals to BrewDog’s headliners and a range of carefully curated beers from local craft breweries.

BrewDog is aiming to open The DogHouse by the end of September 2018. Along with the aforementioned perks, backers will gain access to behind-the-scenes plans and designs as and when they are developed, alongside additional discounts and benefits.

Expansion into the US has been made possible by BrewDog’s innovative business model, Equity for Punks, which has amassed 55,000 shareholders over four rounds globally, and raised £40m through crowdfunding since 2009. BrewDog’s brand new, state-of-the-art 100,000 square foot brewery in Columbus, Ohio, which will be one of the most technologically-advanced and environmentally-friendly breweries in the world, will open in mid-2017, and is currently open to investment from the public via equityforpunksusa.com  

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Brewdog Unveils Plans To Open World’s First Crowdfunded Craft Beer Hotel

Simon Willmore

- April 5, 2017

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats