The Greater Fort Lauderdale Convention & Visitors Bureau has launched a destination brand initiative to serve as a warm welcome and visitor invitation to the international travel community. 

The campaign includes a new brand video and digital marketing strategy. The #greatertogether video is an expression of Greater Fort Lauderdale’s open-door/open heart philosophy for visitors in times of travel bans and safety concerns.

Central to the initiative is a 1:45 minute video https://youtu.be/KIB8PuIwn5M that draws the viewer’s attention to a story that plays out in a sunrise-to-sunset destination experience with people of different ethnic backgrounds.

The “Faces” social media component of the programme includes key local residents that were featured in the video and communicate diversity of the destination and how proud they are of the community that they live in.

The #greatertogether video is now featured on Greater Fort Lauderdale’s 24/7 streaming, multi-platform network, Hello Sunny TV and will be at prominent trade shows and conferences.