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Enter Marella: Thomson Cruises announces new name

Enter Marella: Thomson Cruises announces new name

Jill Sayles

- October 10, 2017

Thomson Cruises has announced that later this month it will rebrand as Marella Cruises. 

The move comes at the same time as Thomson changes to TUI.

The rebrand will see the cruise line add to the fleet with Marella Explorer next year, and new routes in the pipeline.

Marella Cruises is still part of the world of TUI. The new name means ‘shining sea’ in Celtic and it was chosen by the company to reflect its spirit of exploration and discovery across the seas.

The rebrand will include Marella Explorer, Marella Discovery and Marella Discovery 2, previously TUI Discovery and TUI Discovery 2.

Helen Caron, distribution and cruise director said: “This is an incredibly exciting time for our business. We’re really proud to offer an experience that guests can, and want to, come back to again and again and moving forward as Marella we’ve got brand new, modern additions to our fleet and more destinations, choice and experiences than ever before which really reflects our spirit of exploration and discovery within the new brand.”

To celebrate the launch of Marella Cruises, the company has unveiled new itineraries across Asia as part of its winter 2018 programme.

The Marella Discovery will sail to 18 exotic new ports of call on 14 new adult-only itineraries, including Colours of the Far East, departing from Bangkok, Thailand and Enchanting Far East, setting sail from Langkawi in Malaysia.

For the first time two ships will be based in Barbados for winter 2018. Marella Explorer will sail its first winter season from the destination and will be joined by Marella Celebration.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

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Enter Marella: Thomson Cruises announces new name

Jill Sayles

- October 10, 2017

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats