Southall Travel has announced the launch of two new brands, ST Fly and ST Sports as part of its ongoing business expansion.

ST Fly (www.stfly.com) will aim at servicing the needs of the travelling student community offering offer flights, packages, tours and experiences to the 18-30+ student travel and youth adventure market, whilst ST Sports (www.stsports.com) will offer packages to sports enthusiasts looking to travel the world playing sports or watching major events such as the Grand Prix, international Cricket and international Rugby.

The addition of ST Fly and ST Sports, which will launch over the coming weeks, will bring the groups consumer facing portfolio to six.

Following the appointment of Paul Wait as chief operating officer, Richard Axelsen, Michael Robinson and Steve Watson have now joined the business to lead the ST Sports launch whilst ex sales director at STA Travel Jackie Knell, has been appointed on a consultancy basis to launch ST FLY.

Charlotte Forrester and Adrian Pointer have been added to the ‘Ground Product’ team to focus on the USA/Caribbean and Far East/Australasia.

Additional sales staff are also currently being hired in order to support the ST Fly brand.

Kuljinder Bahia, chief executive officer at Southall Travel said:

“These are extremely exciting new additions to the group and we are confident both brands will prove very popular amongst the student and youth market and sports fans alike. We have worked extremelly hard to deliver what we believe will be fantastic brands for both markets.”

“The youth market is spending more, travelling more and travelling further afield and according to research, young people represent 20% of the total global travel market so this is a huge opportunity for our business. Sports travel is also growing at a rapid rate and we are extremely excited to be entering this new market.

“As a group, now and going forward, we are fully focussed on delivering premium traffic customers to both our airline and hotel partners.”