Holiday Extras has announced the acquisition of Purple Parking’s brand and website, www.purpleparking.com. 

The deal was completed via a pre-packaged administration sale. It follows Purple Parking’s inability to secure a buyer for the whole business. Duff and Phelps are now the appointed administrators.

Matthew Pack, Holiday Extras, Group Chief Executive Officer, said: “Our acquisition of Purple Parking’s online assets is focused on providing continuity of service for Purple Parking’s customers, suppliers and distributors.

“The 36 existing Purple Parking booking agency staff will transfer immediately to Holiday Extras under TUPE regulations.

“Whilst the pre-pack purchase sees us responsible for new bookings made from 3rd November via the brand, we are also focussed on ensuring that every customer that had an existing booking with Purple Parking, has their parking arrangements honoured. We are in discussion with all car parks and are very pleased with the response so far.

“Customers should travel as planned, Holiday Extras are here to answer any queries on 0800 083 9689 (freephone)”

Matthew Pack concluded, “We intend to use our proven expertise to make the Purple Parking booking experience faster, easier to use, and an integral part of the Holiday Extras suite of services.”