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Which Michelin guide rival has jumped on the Thai-food band wagon?

Which Michelin guide rival has jumped on the Thai-food band wagon?

Alastair Newport

- November 23, 2017

The Tourism Authority of Thailand (TAT), in partnership with Gault & Millau, recently released,  at a gala dinner held in Brussels,  the bilingual ‘Tasty Thailand’ guidebook supplement — alongside the new Gault & Millau restaurant guide Belux edition 2018. 

Yuthasak Supasorn, TAT Governor (seen below), said “The promotion of Thai cuisine is one of TAT’s top-most priorities because it builds bridges with the agriculture sector, which is Thailand’s largest overall industry, and goes hand in hand with the great branding job being done by Thai restaurants the world over.

 

“There is also a focus on health and wellness, with many Thai dishes placing great importance on high-value herbs and other highly nutritional ingredients. And because we believe a country’s cuisine is a wonderful way in which to experience its culture, heritage and ways of life,’ Mr Yuthasak added.

In 2016, Thailand welcomed a total of 112,140 travellers from Belgium, up 4.13 percent year-on-year. Belgian travellers visit Thailand on an average length of stay of 17 days, and are interested in nature, culture and food.

During the launch gala dinner, Boo Raan Thai Restaurant in Belgium was awarded “Asian Restaurant of the Year” by the guide. Seen in the picture, Boo Raan’s owner and chef, Patrick D. Eigenaar and head chef Dokkoon Kapueak.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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Which Michelin guide rival has jumped on the Thai-food band wagon?

Alastair Newport

- November 23, 2017

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats