(Centennial, CO – JUNE 20, 2017) – Rich Media Exchange (RME) announced today it was releasing a new version of its portal technology adding a “pay to play” capability to its already popular content management platform – which is still free to travel sellers.   For a small monthly fee, companies can now automatically access the wider range of capabilities within the digital library of imagery and video – right from the website.  This provides additional utility and reach to digital assets beyond their original production purpose (usually limited to a one off campaign).

Tiered Service Offerings

Travel suppliers can choose a base level subscription for just $69/month, which delivers inclusion in RME’s digital content library – one of the largest travel content libraries in the industry, and used by thousands of travel sellers around the world.  A second tier offering provides ongoing distribution to more than 1800 media outlets across the country, including leading consumer channels AOL Travel, USA Today Travel and Huffington Post.   Lastly, Rich Media offers the ultimate resource for those companies and consortia needing a customized portal solution (hosted on their own website), for their internal customers and employees.

Extending the Life of Digital Assets

These tiered services are in addition to the full range of content management services (curation, production, hosting, etc.).  “We know that including video in travel marketing materials is essential in today’s competitive, video-reliant culture, and that it’s a significant investment for any marketing budget,” commented Kulin Strimbu, President and CEO of Rich Media Exchange.  “We provide an alternative hosting and industry distribution solution for those high value assets to live past one ad cycle and keep working to expand brand message and increase the ultimate ROI of the original investment.

Free Resource for Travel Sellers and Bloggers

Travel sellers and promoters enjoy unlimited, free access to more than 500,000 images and over 2,000 videos of destinations around the world. With an easy-to-navigate portal and topical search engine, today’s savvy agent can search, share and embed any part of the library, including building their own custom playlists. “It’s often cost prohibitive to produce professional-grade video for the agency community as a whole – yet it’s such a powerful selling tool, which is why we make our library available at no cost to our agency partners,” added Strimbu.

Background: 

Rich Media Exchange is a B2B content management and marketing company, specializing in video delivery and distribution.  With over 2,000 videos and 500,000 images, RME owns the largest library of travel content available in the marketplace.  Dedicated to simplifying the use of rich media for travel marketing, RME distributes to more than 1800 media outlets and over 5,000 travel agents.  Portal login access is available at http://www.RMExch.com .