Blue Monday bookings are expected to increase by 16 per cent this year.

Dubbed the most depressing day of the year, ‘Blue Monday’ typically occurs on the third Monday of each year at a time when people are struggling with New Years’ resolutions and debt levels begin to rise.

However, Travel Counsellors says its statistics reveal that Blue Monday is set to be the busiest Monday of the year for bookings. In particular, data shows significant rises on Christmas and October half term bookings (up 36 and 34 per cent respectively), as families look to plan ahead.

Kirsten Hughes, UK managing director at Travel Counsellors, said: “Following the return to work after the Christmas break, consumers are always looking to find the next thing to plan and look forward to. The introduction of Blue Monday has given people the excuse they need to make that booking, resulting in growth in sales across the board on that day.

“That impulsive nature has led to a rise in last minute travel booked for February and March in recent years – a trend we expect to see continue to build momentum again this time around.

“This year promises to be the biggest rise in bookings yet, with sales already at strong levels. Families have shown an increased willingness to plan ahead, with Christmas skiing breaks and summer and half term bookings already a priority.”