Ctrip has released the “2017 China-Europe Tourism Market Data Report” alongside China Tourism Academy (CTA), a specialized institute under China National Tourism Administration (CNTA). The report was shared at the Venice Business Summit, the kick-off event of the 2018 China-Europe Tourism Year.

Ever since the signing of the ADS agreement, tourism exchanges between China and Europe has seen consecutive growth. In 2017, Chinese citizens visiting Europe exceeded 6 million for the first time.46% are from Eastern China with Shanghai, Beijing, Guangzhou and Shenzhen being top departure cities. According to Ctrip’s airline ticket sales data, Europe is the second most popular destination for Chinese outbound tourists after Asia. Europe also saw a year on year growth of 26.3%.

While France, Italy, Spain and Germany remain top choices for Chinese travelers, countries such as Czech Republic, Finland, Iceland and Norway are also becoming increasingly popular. With strong preferences for self-coordinated and personalized tours, Chinese travellers are more willing to spend money on new and unique experiences. Females travel more than their male counterparts and 30 to 40 year olds are the main force of European tourism. With higher income and purchasing powers, this age group has the greatest demand for high-quality travel services and comfortable experiences.

Ctrip’s CEO of destination marketing Jenna Qian (main picture) said, “Seizing the opportunity of the China-Europe Tourism Year, we look forward to more tourism cooperation and exchanges between China and Europe. With the largest user base and a deep understanding of Chinese travelers, we are able to provide European destinations and partners with the most effective marketing and product strategies and solutions, and as a result, better serve our users.”

Mr Dai Bin (above right), president of China Tourism Academy (CTA) added, “Tourism is changing the world. Tourism is changing China and Europe. Looking ahead, we firmly believe that goodwill, tolerance and patience, will remain the cornerstone of sustainable tourism development between China and Europe.”