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Travel Republic turns to iconic films in latest campaign

Travel Republic turns to iconic films in latest campaign

Jill Sayles

- January 29, 2018

Famous Film locations are the theme for the latest campaign by online travel agent (OTA), Travel Republic, as they explore the iconic film that have inspired travel to exotic destinations.

The campaign which features an online guide, “Travel Republic Presents” explores 12 destinations made famous by film.

 

The guide includes information on the movie and the iconic scene set in the location, as well as useful tips on the best way to enjoy the destination, from travel bloggers.

Greenwich village, New York City

 

A nationwide poll commissioned by the OTA found that over 30% percent of those polled ventured to the Big Apple after watching the original ‘chick-flick’ Breakfast at Tiffany’s, When Harry met Sally and, Sex and the City.

 

 

 

Other destinations included in the guide include Thailand, as 14 per cent of sun seeking individuals were inspired to travel east after watching Leonardo DiCaprio in The Beach, and Las Vegas as 13 percent went to Sin City after watching the 2009 film The Hangover.

Phi Phi Ley island where The Beach was filmed

The survey of 2,000 UK adults also revealed how influential films are to travel planning, as when watching a film half of Brits spend time wishing they were there and spend nine hours a week dreaming of being on holiday, with New York, Italy and Paris the destinations we dream about most.

 

35 percent of adults polled said they regularly add film locations to their bucket list of places to visit. The average person waits thirty days between watching a film and booking their flights, but 11 percent said they started saving for their trip straight away.

 

Naomi Wilkinson, marketing director at Travel Republic, said:

“Films like holidays provide a great sense of escapism and our research has shown how influential films are in our travel planning.

“Watching a beautiful paradise scene on the big screen can spark wanderlust, and the results of this research have shown city locations are also popular, such as Las Vegas from The Hangover and New York from Breakfast at Tiffany’s.

“Based on this research, we have launched our ‘Travel Republic Presents’ guide on the best movie locations, including did you know facts and insider tips on how to enjoy holidays to these blockbuster destinations.”

 

The poll found 20 percent of stressed out people feel a sense of escapism when watching a movie set in a breathtaking location and a third of us regularly picture ourselves there.

Other destinations included in the guide include short haul locations Greece and Gran Canaria and long haul destinations Dubai and Jamaica.

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Travel Republic turns to iconic films in latest campaign

Jill Sayles

- January 29, 2018

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats