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It’s a new era for the Carlson Rezidor Hotel Group as it announces its rebranding to Radisson Hotel Group, effective immediately at the International Hotel Investment Forum (IHIF) in Berlin.
“Today is the start of an exciting era for the Radisson Hotel Group, united by our new brand and long-term vision to become a top three hospitality company in the world,” said Federico J. Gonzalez, president & CEO, the Rezidor Hotel Group and chairman of the Global Steering Committee, Radisson Hotel Group.
The new brand aims to leverage the powerful international brand equity of the Radisson name. It’s expected to drive awareness in the marketplace, increase marketing efficiency across its global portfolio, and offer exceptional experiences to make Every Moment Matter for guests, owners, and talent.
Every Moment Matters will be the new signature service philosophy of the company and all its hotel brands.
“Our five-year operating plan includes initiatives that redefine our value proposition, optimize our portfolio, streamline operations, invest in new technology systems and align our team members to deliver on our signature, Every Moment Matters. ‘Every moment Matters’ is about how we do business at the Radisson Hotel Group and who we are at the core – a place of purposeful encounters. For everyone. Everyday. Everywhere. Every time. Our rebranding is just the beginning,” added Gonzalez.
The new go-to-market name capitalizes on a strong partnership between Radisson Hospitality, Inc. (formerly Carlson Hotels, Inc.) and Rezidor Hotel Group AB who has master franchise agreements to develop and operate several brands across Europe, the Middle East and Africa.
“The creation of the Radisson Hotel Group is an evolution of our long-term partnership with the Rezidor Hotel Group. Together, we are clarifying and executing a new brand architecture to create more value for our guests and owners,” said John M. Kidd, CEO & COO, Radisson Hospitality, Inc. “It’s the right time for us to align our strategic and operating plans and go-to-market as one solid player.”
Radisson Hotel Group is currently the 11th largest hotel group in the world, which is made up of eight hotel brands with more than 1,400 hotels in operation and under development. The rebranding is a significant milestone in a five-year operating plan that will transform the business and position it as a preferred choice for guests, owners, investors and talent.
