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AirAsia partners with Sarawak Tourism Board to support cornerstone music festivals

AirAsia partners with Sarawak Tourism Board to support cornerstone music festivals

Christian Tolentino

- April 25, 2018

AirAsia is partnering with the Sarawak Tourism Board (STB) for the upcoming Borneo Jazz Festival to be held in Miri on 11-13 May and the Rainforest World Music Festival (RWMF) taking place in Kuching on 13-15 July 2018.

Reaching out to 23 countries, AirAsia will not only promote the festivals but the diverse cultural identities, unique traditions and the eco-tourism attribute in Sarawak.

Spencer Lee, head of commercial, AirAsia Malaysia, said: “We are pleased to partner with Sarawak Tourism Board as one of the airline partners for both internationally-acclaimed festivals while further strengthening our commitment in East Malaysia.

“Last year, we flew about 4.3 million guests to Sarawak, and we hope this partnership will encourage more visitors to the beautiful state – adding on to the thousands of visitors to the two cities for the festivals and contribute to the 5.25 million target visitor arrivals in Sarawak for 2018.”

To celebrate the partnership, AirAsia is offering all-in-fares from RM79, one-way from Kuala Lumpur to Miri, and from RM129, one way fly-through from Penang, Melbourne, Hong Kong, and others to Miri. These flights are available on airasia.com and its mobile app until 30 April 2018 for immediate travel period until 30 September 2018.

“Flights to and throughout Sarawak have bolstered our tourism industry greatly”

Mary Wan Mering, the acting CEO of Sarawak Tourism Board said: ”The Sarawak Tourism Board is excited to partner with AirAsia, whose many flights to and throughout Sarawak have bolstered our tourism industry greatly, making it easier for tourists to be able to traverse the length of Sarawak at ease, moving from one grand attraction to another.

According to AirAsia, Sarawak welcomed 4.43 million arrivals last year, 421,513 of which arrived in the month of the Borneo Jazz Festival and 406,359 during the Rainforest World Music Festival.

AirAsia is now flying to five destinations from Miri with a total of 86 weekly flights one way to Kuala Lumpur, Kota Kinabalu, Johor Bahru, Kuching and Singapore. It also flies to 12 destinations from Kuching with a total of 257 weekly flights one-way to Shenzhen, Singapore, Pontianak, Miri, Sibu, Bintulu, Kota Kinabalu, Johor Bahru, Kota Bharu, Penang, Kuala Lumpur and Langkawi.

The Borneo Jazz Festival and Rainforest World Music Festival have become cornerstone international music festivals in the State of Sarawak, bringing tens of thousands of local and international audiences together every year.

For other festivals and events in Sarawak, visit www.sarawaktourism.com.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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AirAsia partners with Sarawak Tourism Board to support cornerstone music festivals

Christian Tolentino

- April 25, 2018

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats