New Zealand-based House of Travel has partnered with Sujester to drive customer retention by offering a “fully customisable travel platform”, making it easy to discover experiences and plan trips.

In today’s travel industry, providing personalised experiences is what matters most. You can book your customers the best flights, and the best destinations, but without a personalised itinerary, they won’t be loving their trips.

This is exactly why House of Travel, New Zealand’s largest travel agency chain, has signed Sujester onboard. Its customisable platform will provide the ease of finding experiences and travel planning, driving them to come back for more.

“Their unique approach to curated content and smart technology will help our customers discover new and exciting experiences”

Tim Paulsen, e-commerce director at House of Travel, said: “We see customer retention as vital for our business and think that Sujester’s tool can be a great way to drive this. Their unique approach to curated content and smart technology will help our customers discover new and exciting experiences and plan their dream travel future, providing us valuable data for lifetime marketing.”

Rolling out this month, House of Travel is now using Sujester’s GDPR-friendly platform. The travel company will use the platform in a small subset of their stores initially, but once proved successful, it plans on carrying it out across its business.

Sujester has a GDPR (General Data Protection Regulation) compliant tool for travel agencies, tour operators, and tourist boards. It aims to help customers live out their bucket list and help them plan their next three to five years of travel. Its smart algorithms and user-friendly interface combine trip planning with shareable travel lists.

Founded in late 2016, London-based Sujester has already deployed its platform for travel trade customers in the UK, Australia and the USA. Currently, Sujester has around 3,500 experiences to choose from on its platform and has partnerships with 40 tourist boards on six continents.

Sahil Shah, chief executive at Sujester, added: “We’re hugely excited to work with a client of this size and to roll out a highly customised version of our platform. We believe our platform will help House of Travel inspire customers more effectively, better capture their wider travel aspirations and ultimately lead to both increased customer lifetime value and growth via digital word of mouth”.

“We believe our platform will help House of Travel inspire customers more effectively”

House of Travel is the third largest travel organisation in the Asia Pacific region with a number of brands and businesses in both New Zealand and Australia. The company has 75 stores, close to 2,000 employees, and a number of sub-brands including leisure retail, business travel and its own OTA, Mix and Match. House of Travel was also the official travel agent of New Zealand for the 2014 Commonwealth Games and 2016 Olympic Games.