Europe’s largest online travel company eDreams ODIGEO has launched a new augmented reality function across its mobile apps which allows travellers to quickly scan their hand luggage to ensure it meets airline size requirements.

This new feature is fully personalised, automatically using the luggage details from each customer’s booking, including the relevant airline. The free service covers 80% of flights sold through eDreams ODIGEO and is currently available on iOS devices with iOS 11 or higher.

This augmented reality scanner is another addition to the range of unique features offered through eDreams ODIGEO’s mobile apps across its leading brands eDreams, GO Voyages, Opodo and Travellink.

The AR app feature is nothing new. A similar feature was introduced by KLM Royal Dutch Airlines in its iOS app and recently extended the feature to the KLM Messenger platform.

Kayak also took advantage of Apple’s ARKit technology by introducing a new Bag Measurement tool that will help flyers to calculate the size of your carry-on whether it fits the overhead cabin.

eDreams ODIGEO’s feature is inspired by a recent international study, which states that moments immediately prior to departure generate the most stress for travellers due to the last minute preparations that must be taken into account – including luggage restrictions.

With this new service, eDreams ODIGEO intends to make travel easier and more hassle-free for the 18.5 million customers it serves every year, by allowing them to check if their bag complies with airline regulations before they get to the airport. If passengers find their bag is too big, they are able to book additional checked luggage within the app in a matter of seconds.

According to Christoph Dieterle, chief product and retail officer of eDreams ODIGEO, “Introducing this free service to our app marks another step towards making travelling simpler, hassle-free and more enjoyable for our customers. The augmented reality scanner saves travellers time and makes preparing to go away less stressful. It builds on the impressive functionality of our apps, which already offer free services such as a real-time flight status notification and credit card scanner.

“Every day at eDreams ODIGEO, our team puts the latest technologies to work on behalf of our customers, creating tailored travel services so that customers can get the best prices and the greatest convenience there is to offer.”