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Online searches for Malta spike after The Apprentice debut

Online searches for Malta spike after The Apprentice debut

Christian Tolentino

- October 8, 2018

Valletta, Malta
Valletta, Malta
Valletta, Malta

Malta is an archipelago in the central Mediterranean, comprising three main islands – Malta, Comino and Gozo. It is popular with travellers for its history, culture and temples dating back more than 7,000 years. The island has been put in the spotlight this year as its capital, Valletta, is celebrated as the European Capital of Culture 2018. For this reason, Malta will see a huge programme of cultural events rolled out.

The island was featured on the 14th series of the hit television show The Apprentice. The inaugural episode featured Malta as the picturesque backdrop for the show’s first set of challenges, which stimulated a dramatic increase in online searches for the archipelago by 1,500%.

The episode saw the contestants hunt for Maltese treasures and the neighbouring island of Gozo for the series’ popular ‘shopping list’ challenge. With items found across the islands, the budding entrepreneurs worked as a team to find items such as a Filigree Boat, Ghonnella, Primus Gellewza Wine, Hasira, Maltese House with a multi-coloured door, Nassa tal-vopi fisherman’s trap, honeycomb, Salt originating from Xwejni Saltpans and an Octopus with a 40-inch hose.

In the race against time and their entrepreneurial counterparts, the contestants were able to soak in the island’s unique culture and heritage — a combination of Italian, Arabic and North African influences.

While the apprentices experienced a whistle-stop tour of the island, Malta can make an excellent destination for weekends, city breaks and long summer holidays. In addition to its fortresses, megalithic temples and burial chambers, Malta basks in nearly 3,000 hours of sunshine every year.

A part of the EU and 100% English-speaking, the archipelago is famous for its diving, which attracts aficionados from around the world, while the nightlife and music festival scene attracts a younger demographic of traveller.

Malta is a short three and a quarter hour flight from the UK, with daily departures from all major airports across the country.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Online searches for Malta spike after The Apprentice debut

Christian Tolentino

- October 8, 2018

Valletta, Malta

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats