Radisson Hotel Group has signed on management rights for a new Radisson RED hotel at a strategic location in Noida, India.

Comprising 350 keys, Radisson RED Noida Expressway is expected to be a leading Radisson RED hotel for the group, as it furthers the company’s strategy of developing large-scale hotels.

The property is positioned strategically adjoining Noida expressway, crowning a major upcoming mixed-use development project by Bayaweaver called ‘Oh My God’ (OMG). The OMG project will be “at the cutting-edge of design” and will comprise of retail spaces, commercial options and customised living areas, making it a contemporary lifestyle destination.

“Unrivalled exposure in the Indian market due to its strategic location”

Raj Rana, CEO of South Asia at ‎Radisson Hotel Group, said: “We are glad to partner Bayaweaver for managing this hotel which will give the brand unrivalled exposure in the Indian market due to its strategic location. Noida, with its burgeoning savvy and sociable audience, provides an ideal market for Radisson RED. With its vibrant and stylish design, Radisson RED will attract a significant number of domestic and international business travellers, especially those seeking a refreshing new way to work, stay and play.”

Radisson RED Noida Expressway will feature 350 guest rooms across 38 floors, as well as an all-day dining restaurant, swimming pool and fitness centre. The broader project development will feature a collection of F&B outlets.

Himmat Singh, CEO at Bayaweaver Limited, also commented: “Radisson RED fits perfectly with the vision we have for ‘Oh My God’. With its extremely prime location accentuated by a unique design, the project will house a retail mall, 800 luxurious studio apartments, F&B and commercial space in addition to the marquee 350-keys Radisson RED hotel.”

“A forward-thinking blend of products and services”

Singh added: “The project is a forward-thinking blend of products and services that will amalgamate into a lifestyle statement. We are excited to partner with Radisson Hotel Group to introduce Radisson RED into the hospitality segment in Noida, and are confident that guests will love this fun and stylish brand.”

Radisson RED Noida Expressway will become this brand’s third location in India, joining the Radisson RED hotels that are currently under development in Mohali and New Gurgaon.