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Brits appear oblivious to Brexit — ForwardKeys at WTM

Brits appear oblivious to Brexit — ForwardKeys at WTM

Christian Tolentino

- November 5, 2018

ForwardKeys - WTM EU UK travel

ForwardKeys - WTM EU UK travel

ForwardKeys has revealed at the World Travel Market in London today, that air bookings by Brits for 2019 summer to EU destinations are on the rise.

According to the data, British holidaymakers appear oblivious to their concerns regarding Brexit. The study revealed that air bookings by Brits for 2019 summer (defined as April to September) to EU destinations are ahead by 5.7% compared to the same point last year.

By comparison, British bookings to destinations beyond the EU are currently 28.5% ahead. One year ago, the growth rate of forward bookings to non-EU destinations was 4.3%.

“Business as usual”

Olivier Ponti, VP Insights at ForwardKeys, said: “When we interrogate the flight booking data, looking at trends in the UK outbound market, the best description is ‘business as usual’ or if anything, the future looks brighter!”

For the 2018 summer holiday season (Apr-Sept), 28% of trips by British travellers to the EU were booked more than six months in advance, 32% were booked during the first quarter of the year, and 40% were booked during the season itself.

ForwardKeys - WTM

Olivier Ponti continued: “We do not see anything much in the data to confirm a ‘Brexit effect’ on people’s booking behaviour for EU destinations currently. However, January is traditionally a very important month for holiday bookings, so if there is still no Brexit deal by then and consumers start panicking, the outlook could rapidly start to look very different.”

Looking back on the year to October, outbound travel from the UK grew by 3.2%. Besides the World Cup in Russia, the winning destinations were in the eastern Mediterranean and North Africa.

Those destinations that were troubled by security fears, terror attacks, and UK Government travel bans three years ago are, at last, growing again in 2018. Tunisia, Egypt and Turkey registered impressive growth rates and a gain in market shares, at the expense of Spain, Portugal and, to a lesser extent, Italy.

The fastest growing destinations for British travellers in 2018 were all non-EU countries.

“A vote of confidence in the market”

Ponti added: “The Aviation industry started its 2018/19 winter season last week and total available seats on the scheduled flights between the UK and the EU increased by 3.4%, compared to the previous winter season. This appears to be a vote of confidence in the market – particularly when, by contrast, capacity over the summer was 0.5% less than summer 2017.

“As for next summer, seat capacity provides no clear picture yet, because at least two main airlines operating between the UK and the EU are currently hesitant to share their schedules with the industry.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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Brits appear oblivious to Brexit — ForwardKeys at WTM

Christian Tolentino

- November 5, 2018

ForwardKeys - WTM EU UK travel

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats