India’s fast-rising global hotel brand OYO has announced the launch of OYO Near You, featuring house parties, wine tastings, comedy shows, workshops and more.

Launching in the coming months, OYO Near You aims to provide curated experiences for guests in cities such as Bengaluru, Goa, Kolkata, Mumbai, Chennai, Jaipur, Hyderabad and Pune. It’s a new initiative in which according to OYO, will allow guests “to break away from the monotony of routines and clichés”.

Catering to travellers looking to experience the local neighbourhood, the experiences range from wine tastings, house parties, comedy shows, live performances, movie screenings, workshops to art jamborees with food and beverages at different OYO properties.

Artists performing at these events include Anubhuv Bassi, Indie Trigg, Muzikophilers, DJ AJ, Rotten Guitars, Inder Sahani, Gourav Mahna, Tafri Band, and DJ LILT.

“We take immense pride in introducing new categories”

Commenting on the launch, Ankit Tandon, chief operating officer, operated business, OYO Hotels & Homes, said: “We are really excited to launch OYO Near You. As a brand with a mission to create quality living spaces and make it accessible and affordable for millions of our customers, we take immense pride in introducing new categories to suit our customers in and around their own neighbourhoods.

“Over the last couple of years, there has been a rapid shift in the way we travel and experience things – today one doesn’t want to just see monuments but get a flavour of the local culture by getting down to actually experience local cuisine, music, etc.”

With the launch in Delhi and NCR – OYO Near You events will be held in GK1, GK2, New Friends Colony, Sector 15 Gurgaon, South City 1 Gurgaon and Sector 47 Gurgaon. The events are priced around INR 299 with complimentary beverages and access to food stalls included.