The Italian National Tourism Board has announced that Italy is now the official partner destination of ITB China, set to take place from 15 – 17 May in Shanghai.

Italy’s tourism bureau, for the first time, will make its way to China’s largest B2B travel trade show and have a major presence in Hall 1 of the World Expo Exhibition and Convention Centre. It will be the largest national exhibitor, displaying its history and culture through a combination of nature, food and lifestyle programs. The ITB China Italian pavilion will be showcasing the multitude of Italian tourism products and destinations.

At ITB Berlin back in March, a corresponding agreement was signed by David Axiotis, general manager of ITB China and Maria Elena Rossi, marketing and promotion director of the Italian National Tourism Board. 

“To become even more attractive to Chinese travellers”

Axiotis, commented: “Italy is a top destination for Chinese tourists. ITB China offers an ideal platform for presenting the tourism products for Italy to Chinese buyers and trade visitors and for this beautiful country to become even more attractive to Chinese travellers in the long term. Acquiring partner destination status will bring great benefits to Italy”.

As the partner destination of this year’s ITB China, Italy will co-host the ITB China Opening Dinner in the evening of 14 May 2019 set to take place in the Shangri-La Hotel Pudong, Shanghai.