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Nearly two thirds of football fans considered driving to Madrid or Baku for European cup finals

Nearly two thirds of football fans considered driving to Madrid or Baku for European cup finals

Simon Willmore

- May 29, 2019

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Ahead of UEFA’s Europa and Champions League finals, research from navigation app Waze has found that, even with the travel chaos and lengthy trips involved, over half (56%) of the finalist teams’ fans would consider making the approximate 18-hour (Madrid) and 59-hour (Baku) journeys by car from London. Chelsea fans proved to be the most dedicated, with 59% prepared to drive to Baku – even if they didn’t have a ticket.

Waze polled the fan base of the four teams in the finals and found that almost two thirds (62%) of male fans and over half of female fans (51%) would consider driving to their team’s respective final in Madrid or Baku.

Waze also found that out of the fans that would drive to watch their team play in an important match abroad, Spurs fans would travel the furthest (1,178 miles), whether they had tickets to a match or not. They were followed by Liverpool fans (939 miles), then Chelsea (896 miles) and coming in fourth spot were Arsenal fans (815 miles).

Other findings from the research include:

  • Liverpool fans are the least likely to drive to the Champions League final or the Europa League Final (47%)
  • Fans between the ages of 25 and 34 are the most likely to drive abroad to watch their team play (66%), with 55 and overs least likely (34%)
  • On average, all four finalist teams’ fans would travel 955 miles to watch the matches

“Fans are going to extreme lengths to get to the finals “

Finlay Clark, Waze’s UK country manager, said: ”The locations of the European football finals have been a huge talking point this year and we’ve even seen some of the clubs involved returning tickets because of the difficulty fans are facing in getting to the stadiums where the finals are being held.

“Our research has found despite the price hikes and the nightmare travel involved, fans are going to extreme lengths to get to the finals including driving to the far reaches of Europe to see their teams play. It just goes to show football fans will do almost anything and everything to support their teams!

“For the fans who are planning to drive to either Madrid or Baku, any routes planned through Waze will be updated in real-time helping drivers avoid as much traffic as possible. They will also have the added benefit of being able to use audio players within the app meaning passengers have some entertainment on the long and arduous drive across Europe!”

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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Nearly two thirds of football fans considered driving to Madrid or Baku for European cup finals

Simon Willmore

- May 29, 2019

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats