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Sustainable Travel International forms partnership with Mexico

Sustainable Travel International forms partnership with Mexico

Megha Paul

- July 3, 2019

Mexico’s National Protected Area Commission (CONANP) entered into a strategic partnership with Sustainable Travel International, a global non-profit organization dedicated to conserving the planet’s most vulnerable destinations.

The partnership was formalised at the Sustainable and Social Tourism Summit in Cancun. Through this partnership, Sustainable Travel International and CONANP aim to transform reef conservation in the Mexican Caribbean by engaging tourists and local communities in monitoring, protecting, and creating awareness about the Mesoamerican Reef.

The Mesoamerican Reef is the world’s second largest reef system, stretching 600 miles along the coasts of Mexico, Belize, Guatemala and Honduras. This immense and biodiverse ecosystem sustains the region’s tourism industry by attracting visitors, creating jobs, and protecting coastal areas from storms. Every year, more than 12 million people travel to Mexico’s Caribbean coast, many of whom participate in reef-based activities such as diving and snorkelling. In turn, the reef supports the livelihoods of nearly 2 million people and generates USD 6.2 billion in annual economic returns.

While tourism provides valuable economic benefits, it also places added pressure on the Mesoamerican Reef – an ecosystem that is already in a fragile state due to climate change, unsustainable fishing, and pollution. According to the 2018 Healthy Reefs report card, over half of the reef is in poor or critical condition. In June 2018, scientists discovered a rapidly spreading coral disease outbreak, known as “Síndrome Blanco,” that is killing over 20 coral species on the reef. Approximately 30% of affected coral species have already died, some of which took hundreds of years to grow.

The new partnership between CONANP and Sustainable Travel International seeks to protect the reef’s 900+ marine species from these devastating impacts and ensure the prosperity of communities that depend on the reef. Through this collaboration, Sustainable Travel International and CONANP will devise practical and innovative solutions that harness the power of Mexico’s booming tourism industry as a vehicle for reef conservation.

One such solution that is currently being piloted in the region is Sustainable Travel International’s Natural Environment Marine Observers (NEMO) program. NEMO is a citizen-science programme that empowers visitors to contribute to the conservation of the Mesoamerican Reef. Through the NEMO programme, the partnership aims to reduce human impacts on the reef and ensure long-term economic opportunity for the millions of local people who depend on it. In addition to using monitoring data to take actions that reduce contamination, eradicate coral disease, and restore ecosystem balance, the partnership will prioritize ground-up education for the many young people who will shape the future of Caribbean tourism.

“Conserving a marine destination as expansive and biodiverse as the Mesoamerican Reef is no small task. We realized that there is a tremendous untapped opportunity to engage the people who are out exploring these places in protecting them,” Paloma Zapata, CEO of Sustainable Travel International said.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Sustainable Travel International forms partnership with Mexico

Megha Paul

- July 3, 2019

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats