All Nippon Airways (ANA), Japan’s largest and 5-Star airline for seven consecutive years, has collaborated with famed architect Kengo Kuma and leading British designers Acumen  to roll out a total of twelve completely redesigned Boeing 777-300ER aircraft. The first redesigned aircraft will serve the Tokyo/Haneda-London route from 2 August.

Featuring the latest technology and design principles, these upgraded aircraft boast interiors that offer first rate comfort and convenience to all passengers and showcase the true inspiration of Japan.

“Our partnerships with Mr. Kuma and Acumen illustrate that ANA has sought out the input of the most influential voices in the design community for these innovative new cabin designs,” said Hideki Kunugi, Executive Vice President of ANA. “In 2010, we were the first in Japan to introduce the full flat seat with all aisle access and in order for ANA to continue to lead and set the global standard for comfort and convenience, we knew that it would be necessary to integrate the latest insights from design professionals as we sought to redesign the flight experience and elevate every aspect of travel for our passengers.”

“The design process is just as much about what we decided to include as what we decided to omit,” said architect Kengo Kuma of his involvement in the project. “My work is about understanding how space is used and creating the most comfortable conditions in any environment. I enjoyed working with ANA and Acumen to combine the best of Eastern and Western design traditions and create a finished product that sets a global standard by embracing Japanese heritage and international outlook.”

“Our work focused on transforming the cabin experience by fusing the rich history and culture of Japan with modern design principles and technologies,” said Ian Dryburgh, founder and CEO of Acumen. “Combining our expertise in aviation interior design with the renowned visionary approach of Kengo Kuma, together we have created a striking cabin that has elevated the ANA customer experience to its highest level across all classes.”