London-based hotel management company Campbell Gray Hotels has announced the opening of Hotel Alex Lake Zürich in Switzerland. This new boutique luxury hotel on the western shore is 8 km from Zürich’s city centre and has a unique position right on the iconic Swiss lake.

Perched on the water’s edge and set across five floors with a special state-of-the-art architectural design of stone and glass, Alex comprises 44 modern studios and penthouses all with glorious lake views and terraces. Rooms and suites also provide well-equipped kitchens, positioning the property as the first boutique Zürich hotel to offer a more enticing extended stay concept for guests.

A member of Small Luxury Hotels of the World, Alex provides an excellent location, making it ideal for both business and leisure with a wealth of international companies in the surrounding area.

At the heart of the hotel is a dynamic and vibrant all-day dining restaurant and bar, The Boathouse, which has been developed by renowned restaurant consultants Montana Fogg. The contemporary and sophisticated interiors are complemented by a unique and impressive waterfront terrace with spectacular views across the lake.