Business to business event for the golf travel community International Golf Travel Market (IGTM) 2019, has announced the theme and dates of its official welcome forum. Following a re-launch in its 22^nd year, the event will be taking place in Marrakech, Morocco during 14-17 October 2019.

The overall theme will be ‘Grow Golf Together’ to highlight how international golf travel suppliers can widen their appeal to a more diverse audience, including women and millennials.

David Todd, event manager of IGTM commented: “With our refreshed brand image and website, together with a new organising team, it’s time for a change. We wanted to shake up the content of our official opening address for our participants; highlighting the changes in golf travel today and how businesses capitalising in this area can go above and beyond to ensure they are keeping up with the needs of their clients and appeal to a wider audience.”

Over 450 golf tourism suppliers from over 40 countries will join over 400 pre-qualified buyers from 45 countries for four days of pre-scheduled appointments, networking and education sessions. This year has seen a huge rise in US buyers with a 71% year on year increase.

The event will be designed to further enhance the business opportunities for this leisure sector where the spend per head is 120% more in a destination than the average tourist according to the latest Sports Marketing Survey report.