High-speed passenger rail service linking the UK with mainland Europe, Eurostar, has launched a ‘Press for champagne’ button to kick off the 100-day countdown to its 25th anniversary. In a first for any transport provider, travellers can ‘press for champagne’ using the latest version of the Eurostar app to join in the celebrations and make their trip even more memorable.

With 100 days to go until Eurostar’s 25th anniversary on 14 November 2019, the first 25 customers on selected trains to press the button can sit back and relax as a glass of bubbles is served to their seat. The new feature will be available on services from London to Paris, Brussels, Rotterdam and Amsterdam for the rest of the month.

Marc Noaro, chief customer officer of Eurostar said: “For 25 years Eurostar has provided customers with a fast, comfortable and enjoyable way to travel. We’re trialling a new ‘press for champagne’ button this summer to offer travellers a chance to join in the celebrations and make their trip even more special.”