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Gastronomical wellbeing in the air

Gastronomical wellbeing in the air

Megha Paul

- September 5, 2019

Singapore Airlines (SIA) and Singapore-based wellness brand COMO Shambhala have co-created specially curated wellness dishes on selected flights. The wellness cuisine, to be available from September, is part of the partnership between the airline and wellness brand.

It is aimed at improving customers’ holistic well-being and travel experience. Each dish is tailored to nourish the body and alleviate travel-induced stresses such as fatigue. They are made using ingredients rich in antioxidants and micronutrients, such as kiwi, yoghurt, beetroot and strawberries to help customers feel refreshed even after a long flight. Other dishes aim to promote good digestion.

First class and business class customers will be able to enjoy the wellness in-flight menu on selected flights departing Singapore to Hong Kong, Frankfurt, London, Melbourne, Perth and Sydney. The dishes will also be available for pre-ordering via ‘Book the Cook’ for first class, business class and premium economy class customers on all routes departing Singapore.

Yeoh Phee Teik, senior vice president of customer experience for Singapore Airlines said: “The introduction of these new wellness offerings underlines our commitment to the constant enhancement of our products and services to bring customers more enjoyable in-flight experiences.”

Daniel Moran, vice president of culinary at the COMO Group added: “This has been a fascinating project for us and we have carefully curated a menu that reflects our COMO Shambhala brand ethos and approach to food – to inspire the palate with memorable flavours.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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Gastronomical wellbeing in the air

Megha Paul

- September 5, 2019

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats