Norwegian Cruise Line (NCL) has announced a partnership with JUST Goods Inc, which will enable the cruise line to replace all single-use plastic bottles across its fleet by 2020.

In 2018, NCL eliminated single-use plastic straws across its 16-ship fleet and private destinations, and as a result of this most recent initiative, it will replace over six million single-use plastic bottles every year.

The new announcement is the latest sustainable step forward for NCL.

“One of my proudest moments”

“We are a leading company – one that is in the business of creating memorable experiences for our guests,” said Andy Stuart, president and chief executive officer of Norwegian Cruise Line. “It is imperative that we take meaningful steps to preserve our oceans and the destinations we visit. Partnering with JUST is one of my proudest moments, as the head of our pioneering brand.”

NCL will replace all single-use plastic bottles across its fleet by 1 January 2020, beginning with its newest innovative ship, Norwegian Encore.

Envisioned and founded by American rapper, songwriter, actor and activist Jaden Smith and family, JUST takes an innovative approach to sourcing and packaging the world’s most valued resource — water.  The revolutionary company focuses on an impact model, taking into consideration both how the water is sourced and packaged.

“It’s critical that businesses take a leading role in efforts to lighten the impact we have on our planet,” said JUST Goods, Inc CEO Ira Laufer. “We created JUST to do just that – to be a better option in a category that has created a lot of the damage and continues to do so.”