Hyatt Hotels Corporation announced the official opening of Hyatt Place Dubai Jumeirah, the fourth Hyatt-branded select service property in Dubai, United Arab Emirates. The new hotel joins Hyatt Place Dubai Al Rigga, Hyatt Place Dubai Baniyas Square and Hyatt Place Dubai Wasl District, all of which are intended to cater to the UAE’s increasing mid-market hotel segment.

The new hotel features the Hyatt Place brand’s intuitive design, casual atmosphere and practical amenities, such as free Wi-Fi and shared computers with high-speed internet, accommodating guests’ needs through purposeful service and an overall uncomplicated stay.

Located on Al Mina Road near the exclusive Jumeirah neighbourhood, the new Hyatt Place hotel provides easy access to the city’s points of interest, such as the Dubai Mall, the Gold and Spice Souk, Burj Khalifa, and popular beach destinations, including as La Mer and Jumeirah Beach.

“The opening of Hyatt Place Dubai Jumeirah complements the UAE government’s endeavour to diversify the tourism sector. The government’s goal is to be able to offer a memorable stay experience to every single traveller, regardless of budget,” said Kurt Straub, vice president of operations in Middle East, Africa and South West Asia in Hyatt Hotels.

“We look forward to welcoming guests to the hotel and believe its location in vibrant Jumeirah will be the perfect setting for both leisure and business travellers looking for a comfortable and memorable stay,” said Fathi Khogaly, cluster general manager at Hyatt Place Dubai.