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We have lift off: Hilton sends chocolate chip cookies to ISS

We have lift off: Hilton sends chocolate chip cookies to ISS

Christian Tolentino

- November 5, 2019

DoubleTree by Hilton - Cookies in Space

DoubleTree by Hilton’s famous chocolate chip cookies are officially on the International Space Station (ISS) and about to become the first food baked in space.

Launched at 9:59 a.m. ET on Saturday, 2 November from NASA’s Wallops Flight Facility, the brand’s cookie dough will be baked inside a prototype oven in the coming days by astronauts in a historic scientific experiment. The spacecraft officially arrived at the ISS at 4:10 a.m. ET this morning and was bolted into place on the station’s Earth-facing port.

Announced earlier this year, the launch is a result of a partnership between DoubleTree by Hilton; Zero-G Kitchen, which creates appliances for microgravity use in long-duration space flights; and Nanoracks, a leading provider of commercial access to space. The objective of the initiative is to make long-duration space travel more hospitable.

“The first hospitality company to participate in research aboard the space station”

“While Hilton has had many firsts throughout its 100-year history, this experiment will mark Hilton as the first hospitality company to participate in research aboard the space station,” said Shawn McAteer, senior vice president and global head, DoubleTree by Hilton. “We’re thrilled our DoubleTree chocolate chip cookie is sending Hilton hospitality into orbit and contributing to a pivotal moment in aerospace history as we test the outcome of the first food baked in space.”

After the baking experiment, the cookies will undergo additional testing back on Earth to assess the outcome.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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We have lift off: Hilton sends chocolate chip cookies to ISS

Christian Tolentino

- November 5, 2019

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats