Guest feedback platform provider TrustYou has released its latest review performance analysis for the UK market which focuses on the top 10 largest UK cities. The new research from the company revealed the hotel scores and various traveller types, including how family, business, couples, or solo travellers rate the cities based on data from the past 24 months.

TrustYou analysed the general review sentiments expressed by travellers in the year 2019 for the UK’s biggest cities; among them were London, Birmingham, Glasgow, Liverpool, and Bristol. Surprisingly, London scored poorly for being fit for different traveller types with business, family, and solo travellers rating it as the least appealing city. Instead, Liverpool, Sheffield, and Edinburgh were among the most well-perceived by the different traveller categories.

Furthermore, TrustYou has analysed the most poignant review categories that impact the overall reputation of UK hotels based on the ten most populated cities. Scores from 1 to 100% have been assigned to categories such as value for money, service, food, cleanliness, and many more, in order to determine how these different categories are perceived by guests.

Once more, London received the lowest score in the “value for money” category, at 88.98%, while cities like Liverpool and Glasgow scored over 90%.

“They must know where they stand”

“In order for any hotels to succeed, they must know where they stand within their market and region,” said Franziska Terzer, TrustYou’s VP of sales and operations.

“We want to support hotels from around the globe with insightful analysis of review scores, as well as to help them acknowledge how travellers see their businesses. We truly believe that one of the most effective ways of staying ahead of the competition is to listen to guest feedback and adjust according to what guests like and what they would want to see improved.”