Google Cloud has joined forces with Sabre Corporation as it seeks to digitally transform the traveller experience.

Sabre, which launched in 1960, revolutionised the travel market with the launch of the first semi-automated flight reservation system. Since then, the company has evolved into a broad technology platform that manages more than USD 260 billion worth of global travel spend annually.

The ten-year-strategic partnership with Google will enable the travel provider to improve operational agility while developing new services and creating a new marketplace for its airline, hospitality and travel agency customers.

“Accelerate digital transformation”

“This is a really exciting time for Sabre, our customers, employees and other key stakeholders. For decades, we have made travel easier for people on the go and within the industries that serve them,” said Sean Menke, chief executive of Sabre. As its preferred cloud provider and broader strategic partner, Google Cloud will help to accelerate its digital transformation and ability to create a new marketplace and critical products and systems focused on our customer needs for decades to come.

As part of the agreement, engineers and business leaders at both companies will work side-by-side on improving Sabre’s technology capability, using Google Cloud tools to enhance and optimise travel and driving a broader innovation framework.

“At Google, we build tools to help others, so a big part of our mission is helping other companies realise theirs. We’re so glad that Sabre has chosen to work with us to further their mission of building the future of travel,” said Sundar Pichai, chief executive of Google and Alphabet.