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Are Chinese airlines planning to snap up Virgin Australia?

Are Chinese airlines planning to snap up Virgin Australia?

Kristin Mariano

- April 23, 2020

virgin australia grounded planes

Vaughn Strawbridge, an administrator from Deloitte Australia that is now handling the case of Virgin Australia, confirmed that there are over 10 parties interested in the troubled airline. But the administrator did not reveal the identities of the parties offering Virgin a lifeline.

Reports claimed that three Chinese airlines – China Southern Airlines, China East Airlines and Air China – are considering buying embattled Virgin Australia after the government refused to bail it out. A formal has yet to be made (or publicly announced).

It is important to note that Chinese conglomerates HNA Group and Nanshan Group each own approximately 20% of the airline. However, many doubt that they could offer interim funding when they are busy with their own battles back home.

This is confirmed by Virgin Australia CEO Paul Scurrah when he said, “our shareholders were unlikely to be able to participate … given they are all suffering from Covid-19.”

However, any offer could provide a much-needed lifeline to Virgin Australia after the airline went into voluntary administration on Monday. One of the reasons why the government refused to bail the company is because of its ownership.

Treasurer Josh Frydenberg told reporters his “government was not going to bail out five large foreign shareholders with deep pockets who together own 90% of this airline.”

Virgin Australia’s major shareholders are Singapore Airlines and Etihad Airways as well as Chinese investment conglomerates Nanshan Group and HNA Group. British billionaire founder Richard Branson holds a 10% stake.

Second act

Almost sounding like a threat for revenge, Virgin Group founder Richard Branson assured everyone that “this is not the end for Virgin Australia.”

“In most countries federal governments have stepped in, in this unprecedented crisis for aviation, to help their airlines. Sadly, that has not happened in Australia,” he wrote.

“I want to assure all of you — and our competitor — that we are determined to see Virgin Australia back up and running soon.”

The administrator intends to try and restructure the firm’s debt, pay off creditors and find a buyer. For now, everyone is keeping their jobs and it is business as usual. However, many are concerned that unless the airline is saved, Qantas will dominate the Australian skies.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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Are Chinese airlines planning to snap up Virgin Australia?

Kristin Mariano

- April 23, 2020

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats