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72% Americans did not take summer vacation this year

72% Americans did not take summer vacation this year

Megha Paul

- September 4, 2020

With surging COVID-19 infections across the country for much of the summer, 72% of Americans decided not to take a summer vacation this year, and some have written 2020 off altogether for travel with 32% deciding to take a vacation in summer 2021.

Key findings include 72% of Americans did not take a summer vacation this year. Of those who did travel this summer, 71% opted for a road trip rather than flying. A third of consumers had to put off a milestone trip such as an anniversary or graduation celebration. That’s especially true for parents of children under 18, of whom 50% were forced to table a celebratory trip.

60% of Gen Z and 49% of millennials fought with family or friends over COVID-related summer travel disagreements, primarily over whether or not to reschedule an event and their decision to travel or attend an event. Younger Americans were most likely to take a trip, perhaps because they are less likely than older Americans to have severe complications resulting from COVID-19. In fact, 39% of Generation Z respondents took a vacation this summer, followed by 37% of Generation X and 36% of millennials. Among baby boomers, only 13% took a summer vacation, as did 9% of the silent generation.

Men were more willing to give a summer vacation a go, as more than a third of them — 37% — took a vacation, compared to 20% of women. “Women tend to be more cautious than men in many ways, so I’m not surprised they might be more reluctant to go on vacation,” said Matt Schulz, chief credit analyst at LendingTree, the parent company of ValuePenguin. On top of that, women may have less vacation time to take in the first place and may bear more household responsibilities in the pandemic than men, Schulz added.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

72% Americans did not take summer vacation this year

Megha Paul

- September 4, 2020

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats