The Singapore Tourism Board (STB) India office has embarked upon a communication initiative by launching a WhatsApp business account to continue strengthening their engagement with the travel trade fraternity in India.

As one of the first national tourism organisations (NTOs) to introduce a WhatsApp Business Account in India, the tourism board looks forward to leveraging this added B2B communication platform to disseminate information and updates on Destination Singapore in a more direct, swift and timely manner.

Since the start of the COVID-19 pandemic, STB India has undertaken the #UnitedWeStand trade engagement theme to ramp up trade engagement efforts. Video messages showcasing solidarity and unity with the travel fraternity, update sessions and webinars on Destination Singapore to upskill their partners’ leisure and MICE product knowledge, etc. were some of the initiatives undertaken by them in the market.