What if every time you had to figure out all of the things that you needed to do, you had to walk to each room of the house or to each floor of your office or the conference rooms where you had your last meeting to find sticky notes that you had left there with the reminder?
This scenario plays out every day online when companies that have some type of follow up that is needed by their customers assume that the customer will come back to their site to find that follow up. Yesterday alone, I transacted on a dozen websites for different things. As marvelous as those sites were, they are not the center of my world. [GASP]
Sometimes I can’t even remember the name of the site. Sorry marketers, but if I don’t need you every day or even every week or month, you just don’t penetrate my psyche. [DOUBLE GASP]
Email may be passe, but I know for me, it is the central place from which I generate my to do list. If I order something for my son’s birthday and need to track the package, or need to order business cards once the new design is done on our logos, no matter the task, it generally crosses my email first.
Like many of you, I have a love/hate relationship with email. I try in vain to clean out my email box every day, only to have it fill up with more things that I didn’t ask for. But I no longer struggle with that. Now I put everything in separate lists in an amazing tool called Basecamp, which I use for all my projects at work and all my to do lists at home.
What tools do you use to tackle your email mischief?