FCM, one of the world’s largest travel management companies, has appointed Henry Jones as the new marketing lead for Asia. In his role, Jones will be responsible for managing and overseeing marketing campaigns and initiatives to drive growth across the region including Singapore, Malaysia, Hong Kong, mainland China. Based in Singapore, he will work to ensure that the company’s brand positioning is executed effectively and translate the implementation of global strategies across Asia.

Jones brings with him an extensive background across the Flight Centre Travel Group (FCTG), spanning roles in customer experience, business development and corporate marketing. Having been with FCTG for five years, Henry was most recently the UK marketing lead for Corporate Traveller, the group’s SME business travel brand, where he launched several products to market and was instrumental in defining and strengthening its customer experience and duty of care capabilities for clients during the pandemic over the last 12 months. He also spent time in North America working on a digital transformation launch project for Corporate Traveller.

Bertrand Saillet, managing director for FCM Travel in Asia said: “I am delighted to have a proven and passionate marketer of Henry’s calibre to strengthen and broaden the FCM brand in Asia. His experience in corporate marketing and managing launch processes across FCTG’s products and services will be an invaluable asset in helping us to accelerate FCM’s momentum in Asia’s fast-growing markets. His global exposure in Europe and the Americas driving growth for our portfolio of SMEs adds significant value which will greatly benefit Asia as we see immense opportunities within the SME travel space in the region.”

“Driving business value has never been more challenging due to the complexity of today’s corporate travel landscape but I believe that having a clear understanding of distinct needs and nuances of different markets will help us to engage with customers on a more meaningful level. Asia has some of the most dynamic markets in the world and the tremendous growth opportunities from transforming the way we do marketing based on the diversity of geographies and culture is phenomenal from a business perspective,” said Jones.