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Border closure have bought the travel industry on its knees

Border closure have bought the travel industry on its knees

Joe Cusmano

- September 16, 2021

Australians are finding it impossible to plan their vacations because of lockdowns and border closures, and one tour operator has lost $400k in just three months because of the closures and lockdowns.

Masks that many of us have worn throughout the pandemic are increasingly being banned by air carriers due to safety concerns.

Roy West’s Whitsundays sailing company has lost $400,000 in the last three months alone.

Exploring Whitsundays, the longest-running tour operator in Whitsunday, is his company.

It was largely reliant on international tourists before a pandemic hit Australia in March 2020. However, when the borders closed, the company had to shift its focus to the domestic market.

Exploring Whitsundays has seen a dramatic drop in business as Victoria and New South Wales, where 80 per cent of their revenue comes from, have been locked down due to the lockdown caused by the Delta strain.

After Christmas and New Year’s Eve, Mr. West said, their busiest time is usually September, which begins on September 18th. He added that the pandemic’s impact had also resulted in a reduction of staff from 50 to 35.

The last couple of school holidays have been a nightmare without NSW and Victoria.

Over the next few months, millions of Australians will be stuck at home during a peak travel period, putting a strain on businesses like Explore Whitsundays.

According to research, lockdowns will cost the tourism industry $6.9 billion in the September school holidays alone. This equates to $21.3 billion in lost revenue from school holidays since December 2020.

The Tourism and Transport Forum (TTF) commissioned the financial modelling, which found that the September school holidays typically generate $7.7 billion in revenue over the 14-day period.

However, the tourism industry is only expected to make $770 million this year, a mere 10% of what it did last year.

There have also been massive job losses in the tourism industry. According to the data, there are currently 665,000 people employed in tourism, but this figure is expected to fall to 515,000 by the end of this month. Since the pandemic’s outbreak, 610,000 tourism jobs have been lost.

According to Margy Osmond, CEO of TTF, this is the fourth school holiday period in a row with lockdowns in one or more of our capital cities.

“Closed borders have decimated the nation’s visitor economy ensuring the pain continues for the tourism industry, which is in the fight of its life just to survive,” she said.

“While health remains the number one priority in the management of Covid-19 I’m not sure how much longer we can survive while ever this lack of certainty continues. The ongoing lockdowns are proof of how important the vaccination program is and I urge all Australian’s to get the jab so we can return to a more normal way of life and importantly our critical travel industry can resume.”

The tourism industry continues to suffer from a lack of international travel and the lack of confidence among Australians in the domestic travel market, she added.

“Planning holidays is diabolical making it very difficult for businesses in our sector to stay afloat,” she said.

“The plan to partly reopen NSW once we hit the 70 per cent double vaccination target is providing some hope and light at the end of the tunnel but until the other states confirm they will do the same that uncertainty will continue.”

Source: News.com

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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Border closure have bought the travel industry on its knees

Joe Cusmano

- September 16, 2021

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats