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Saudi Arabia unveils Sustainable Tourism Global Centre

Saudi Arabia unveils Sustainable Tourism Global Centre

Megha Paul

- October 29, 2021

The Saudi Arabian government has launched the Sustainable Tourism Global Center (STGC), a multi-country, multi-stakeholder coalition that will accelerate the tourism sector’s transition to net zero emissions, as well as drive action to protect nature and support communities. 

Launched by Crown Prince Mohammed Bin Salman, the Sustainable Tourism Global Center will support travellers, governments, and the private sector, to ensure that tourism enables growth and creates jobs, while playing its part to achieve the climate goals laid out in the Paris Agreement, including contributing to keeping the world to under 1.5-degrees Celsius warming.

With the global travel and tourism sector responsible for 8% of global greenhouse gas emissions, Saudi Arabia has prioritized urgent action to support this important sector in its transition to net zero. The Global Center will be the platform to bring all the knowledge and expertise; it aims to be the “north star” for the tourism sector as it recovers from the Covvid-19 pandemic and transitions toward a sustainable future. Globally, tourism supports more than 330 million livelihoods – and pre-pandemic, it was responsible for creating one in four new jobs globally.

Details of this coalition and the services it will provide will be formally announced during COP26. Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia, said: “The tourism sector contributes to 8% of global greenhouse gas emissions – and this is expected to grow if we don’t act now. Tourism is also a highly fragmented sector. 80% of businesses in tourism are small and medium sized enterprises who rely on guidance and support from sector leadership. The sector must be part of the solution.

“Saudi Arabia, following the vision and leadership of His Royal Highness the Crown Prince, is answering this vital call by working with partners – that prioritize tourism, SMEs and climate – to create a multi-country, multi-stakeholder coalition, that will lead, accelerate, and track the tourism industry’s transition to net zero emissions. By working together and delivering a strong joint platform, the tourism sector will have the support it needs. The STGC will facilitate growth while making tourism better for the climate, nature, and communities,” he added.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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Saudi Arabia unveils Sustainable Tourism Global Centre

Megha Paul

- October 29, 2021

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats