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Kerala launches responsible tourism tag for hotels

Kerala launches responsible tourism tag for hotels

Megha Paul

- November 18, 2021

Kerala has introduced a ‘responsible tourism’ (RT) classification for hotels and resorts, giving a thrust to environmental protection and ecological restoration through tourism. Launching the RT classification software and online application portal for standardisation schemes, tourism minister PA Mohamed Riyas said this initiative, based on sustainable management, socio-cultural, economic and environmental responsibility, is a model for the entire country.

Hotels and resorts have been classified into RT Diamond, RT Gold and RT Silver categories, based on their scores on the specified environmental parameters, the minister said. “Properties earning more than 80% score in environmental responsibility criteria will receive the RT Green classification. With the launch of the online portal, all processes will be eased and there will not be any delay in providing services,” Riyas said.

Accreditation for homestays, service villas, Ayurveda centres and resorts, adventure tourism service providers, amusement parks, heritage homes conservation project Grihastali, and licences for tour guides will now be available online, he said.

The classification under the RT scheme will be implemented by the state RT Mission. The parameters emphasise ecological conservation, local economic development, experiential tourism, preservation of arts and culture, and sustainable growth in the tourism sector.

The RT classification, which is valid for three years, will be awarded following the inspection by a panel comprising the tourism director as chairman, state RT Mission coordinator as convener, and other industry experts.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Kerala launches responsible tourism tag for hotels

Megha Paul

- November 18, 2021

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats