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AlUla launches new offering for sustainable transport for travellers

Megha Paul

- February 3, 2022

Residents and visitors to AlUla can now experience the future of sustainable, zero emission mobility on their doorstep with the launch of a new, fully autonomous pod vehicle service. The innovative pilot scheme provides passengers with a quick and easy link to AlUla’s Old Town from the south car park.

The service is part of the Royal Commission for AlUla’s (RCU) comprehensive Journey Through Time (JTT) masterplan to develop a range of fully integrated, accessible and environmentally friendly public transport options. Serving the local community, business travellers to AlUla as well as visitors exploring the area’s stunning natural scenery and attending AlUla Moments, which includes Winter at Tantora, AlUla Arts, AlUla Skies and AlUla Wellness Festival, the smart pod operates from 4pm to midnight each day. Electric powered, the pod can carry up to 22 people (8 seated and 14 standing) although capacity will be limited to eight during the pilot scheme.

Passengers can ride the pod free of charge along a circular route. Each leg takes just three minutes to cover 1km. As the pilot continues, the pod service will be expanded to other areas of AlUla including Dadan, Hegra and AlJadidah later in the year.

Safe, environmentally friendly and comfortable, the autonomous pod offers residents and visitors a glimpse of how RCU’s long-term development of convenient and sustainable mobility will enhance their daily lives and shape the future of transport and AlUla itself.  Passengers seated or standing onboard can enjoy the journey while an informative instructional video is played. Utilising the latest in electric vehicle battery technology, the pod can be fully charged in just 15 minutes, giving enough power to travel 50km.

Smart sustainability is a key component of the JTT masterplan, which is being strategically implemented by RCU over several phases up until 2035 to redevelop AlUla into a global destination for heritage, culture and nature as well as innovation, business and tourism.

The pilot allows RCU and engineers from the pod’s manufacturer, ZF 2Getthere, to carefully monitor energy consumption, connectivity and practicality before rolling out the autonomous service across specially chosen sites in AlUla. The position, progress and performance of the pod is monitored by teams based at RCU’s Smart County Control Platform, while cameras can be added to enhance passenger safety and capacity planning.

RCU worked closely with esteemed public transport company and technology specialists RATP Dev, a wholly owned subsidiary of the RATP Group, to source the pod. With more than 120 years of experience, the French company has proven to be an ideal partner with the expertise needed to match RCU’s ambitions. The first pod has been provided by ZF 2Getthere and another will be made available from manufacturer EasyMile.

Amr AlMadani, the CEO of RCU, said: “The launch of this pilot scheme for the autonomous pod public transport service is the first step towards RCU’s goal of providing the AlUla community with access to the very latest in clean, safe and energy efficient mobility solutions. As outlined in our JTT masterplan, sustainability is the driving force behind our ambitions for the future of AlUla and our goal to establish the wider northwest Arabia region as a hub for innovation, business and tourism.

“The pod will give visitors and members of the community a viable and attractive alternative to using personal cars and SUVs to travel around the town and, as the service expands and grows, to surrounding areas. Seamlessly connecting AlUla’s people and places, the pod service, which is being offered alongside a variety of alternative transport options, will enhance the area’s bourgeoning appeal to an international audience while enhancing both its smart and environmental credentials among residents. When fully operational, the network will deliver a convenient, quick, fun and enjoyable mode of transport linking AlUla’s main heritage and urban sites with its existing and expanding infrastructure plans.”

Denis Guillois, CEO of RATP Dev Saudi Arabia, said: “RATP Dev Saudi Arabia is thrilled to be supporting the Royal Commission for AlUla as it puts smart mobility solutions in place for the benefit of all visitors and residents. We are proud to contribute to the long-term preservation and development of AlUla and Hegra, Saudi’s first UNESCO World Heritage Site, through the design and operation of this innovative autonomous pod project.”

Quiet and with no impact on the environment, the smart pod pilot scheme highlights RCU’s commitment to preserving the natural beauty and heritage of AlUla while also providing the local community and visitors with a range of mobility choices, alongside e-scooters, cycle paths and electric public buses.

RCU’s long-term plans include making autonomous pods available to residents and visitors to AlUla via an ‘Uber’ style service, with bookings made on a smartphone application fully connected to RCU and AUla’s smart cities ambitions. As a further innovation, RCU is co-developing digital paper touchscreens to be placed in each pod station that can call pods on demand.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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AlUla launches new offering for sustainable transport for travellers

Megha Paul

- February 3, 2022

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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