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Sabre terminates distribution agreement with Aeroflot

Sabre terminates distribution agreement with Aeroflot

Kristin Mariano

- March 8, 2022

Sabre Corporation has announced that it has terminated its distribution agreement with Aeroflot, the largest government-majority owned carrier in Russia.

Sabre is taking immediate steps to remove Aeroflot flight content from its global distribution system (GDS), a marketplace used by travel agencies, travel websites and corporations around the world to shop, book and service flight reservations.

“Sabre has been monitoring the evolving situation in Ukraine with increasing concern. From the beginning, our primary focus has been the safety of our team members in the impacted region, as well as doing our part to support the much-needed relief efforts,” said Sean Menke, CEO of Sabre. “We are taking a stand against this military conflict. We are complying, and will continue to comply, with sanctions imposed against Russia. In addition, today we announced that Sabre has terminated its distribution agreement with Aeroflot, removing its content from our GDS.”

The Company will continue to monitor the ongoing situation and will evaluate whether additional actions would be appropriate, taking into account legal considerations and any counter measures that could be implemented in response.

To help support humanitarian programs in the region, Sabre, which has approximately 1,500 team members in Poland, has donated $1 million to the Polish Red Cross, a 100-year charity that does exemplary work in conflict zones and for supporting displaced people. The funds donated by Sabre will be used by the Polish Red Cross to purchase, among other materials, much-needed food, hygiene products and sleeping bags, and will support the provision of medical assistance to those seeking shelter in Poland.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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Sabre terminates distribution agreement with Aeroflot

Kristin Mariano

- March 8, 2022

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats